“声色”焦虑

"Anxiety"of Videos

这是一片充满梦想与焦虑的土地。2．3亿网民构成的群体人头攒动，无论你走到哪里，到处都充满了灼热的目光，互联网迅速积聚财富的效应吸引着更多的人、更多的热钱投身其中，直接令中国成为巨大乃至全球最大的市场、最容易赚钱却又竞争最激烈的市场、最兼收并蓄却又最小心谨慎规避政策风险的市场……

This is a piece of land filled with dreams and anxieties.The group of 230 million netizens huddle with eager eyes no matter where you go.The fast fortune-accumulating effect of the Internet attracted even more people and even more hot money to it and even made China a huge and the world's largest market and the one where it's easiest to earn money but competition is toughest and the one which embraces every- thing but avoids policy risks most cautiously. Metabolism of the whole business website circle is accelerating.The first group of pioneering websites such as sina.com,sohu.com,netease and tencent,com have had a firm foothold and earn money easily every day while new websites such as xunlei.com,tudou.com,youku.com,shanda.com and ztgame.com are confronted with restrictions after rapid development at the beginning.The latter use all their skills one after another in the hope of leaving their name in the history book of Chinese business websites for a long time. Changes of contents and copyrights will remodel the DNA of business websites to some extent.Such reorganization of genes is not the wish of Internet companies but seeking changes is already a trend.After going through the period of taking traffic as the king and scales as the most important thing,China's Internet companies,the whole industry and everyone in the whole industrial chain are thinking how to understand the word"regulation". Regulated operation will more and more dominate the mainstream of the Internet.Website companies still not used to the new living environment will meet a rather tough"old winter"period.Nonetheless,strict supervision is also good for them in one aspect.The raise of the industrial threshold will reduce threats brought by newcomers and relatively weak competitors may also fall down first,which provides opportu- nities for those industrial leaders to consolidate and develop themselves.In fact,so long as people' interest in such digital contents as videos and games doesn't decrease,the base for existence of these Internet companies will not be shaken completely.Before dawn breaks,everyone has to suffer in anxiety for a long time.