软重生 经济衰退期企业12种活法

Soft Resurrection:12 Ways to Survive Economic Recession

三十年来，中国企业大多走的是一条“硬扩张”的道路，为了追求规模，低成本人力投入，大量地浪费资源以及破坏环境三鹿死亡，乳业倒退。这是中国企业过去各行各业“硬扩张”模式的缩影。实践证明，这是一条死路。死里逃生的通路在哪里？

For the past 30 years,Chinese companies have depended more on inputs of natural resources and intensive low-cost labor to achieve simple "hard expansion".However,as conditions change,this growth path has proved to be a blind alley.Companies need to develop their "soft strengths" in order to resurrect.Soft resurrection involves fundamental changes in areas including their growth strategy,company positioning,business model,human capital,fi nancial approaching,innovation pattern,M&A and cost control.They need new business and management models to drive growth.