联想:舞动全球

Lenovo Goes Global

联想全球化的品牌形象正日益牢固。刚刚举办的2008北京奥运会自然是这一形象的巨大推力，更重要的，则是联想在并购IBM全球PC业务后，坚定不移的全球化探路。

Lenovo has been strengthening its global image,and the recent 2008 Beijing Olympics has naturally become a great boost to this image.More importantly,Lenovo has stayed fi rmly committed to its globalization efforts since its acquisition of IBM’ s global PC business.A survey conducted by Business Week shows that 53% of respondents around the world now believe that Lenovo is an excellent emerging international brand.In China,the value of the Lenovo brand doubled from 2004 to 2007,rising from RMB 30.7 billion to RMB60.7 billion.