产业演进阶段性差异与企业非市场策略的匹配

Diversity of Industrial Evolving Stage and Firm's Non-Market Strategy

以我国上市公司为对象,在对企业所处产业的演进阶段进行判别的基础上,依据样本企业官方网站的新闻报道,采取内容分析法,从非市场策略的类型、涉及的外部利益相关者和企业事项三方面系统考察了产业演进不同阶段企业的非市场策略特征。研究结果表明:处在不同产业演进阶段的企业,非市场策略的选择存在差异。

On the basis of identifying industry evolving phases, the article, according to the reportage from official nets of sample enterprises, takes the method of content analysis to systematically study enterprise non-market strategy characters in different industrial phases from three aspects： non-market strategy types, outside stakeholders and enterprise issues. The outcome of the analysis shows that the enterprises will take diversified strategies in different industrial evolving stages.