奥运大赢家

Special Report:The Big Win in Olympic Games

借助奥运会所营造的品牌效应和庞大的用户基础,将各自的优势发挥到极致的门户网站们,都毫无疑问地成为了奥运的最大赢家。

2008,a hundred years hoping,Olympic event propels the change of public media consumption habits. The influence of Digital Network Media is growing gradually,it has become one of the important 'grand finale dishes' of Olympic feast for the Internet users. And it has already ranked a suitably position in the mainstream media. Olympic led the strong growth of Internet media,which doomed the rising of marketing value,then led the shift of marketing focus: the network become the core of the new media. The Olympic creates well brand effect and huge users,there is no doubt,portals which play their respective extreme advantages will become the biggest winners of the Olympic marketing. Owe to the Olympic Games,Sina,Sohu,Tencent,NetEase and the other Internet portals have launched marketing efforts,and their own unique marketing concept,as the result,the huge marketing value would be extended to the post Olympic era. As Internet media continue to strengthen,and different from traditional interactive marketing 2.0 mode,the mode that rising digital marketing by dint of the Olympic marketing will undoubtedly be continue to strengthen and develop,and continue to play a mainstay of the core force.