基于ANP的新产品开发知识联盟伙伴选择研究

Research on Partner Selection of NPD Knowledge Alliance with ANP

通过对新产品开发知识联盟的研究,总结影响选择联盟伙伴的因素,建立新产品开发知识联盟伙伴选择评价体系。并在比较AHP和ANP的基础上,选取ANP来构建建立联盟动机和联盟伙伴选择指标之间的网络关系,赋予新产品开发知识联盟伙伴选择指标以相应的权重,最后按照备选联盟伙伴评价优先级来选择联盟伙伴。

Through research on the new product development （NPD） knowledge alliance, review the factors influence alliance partner selection, build NPD knowledge alliance partner selection system. After comparisons of AHP and ANP, the network relation is choosed ANP to organize between motivations and criteria and put the criteria corresponding weights, then enterprise can select alliance partner by priority of alternative partners.