企业组织间的战略联盟优势与竞合方式

Advantages of Strategic Alliance of Enterprises and Their Competence and Cooperation

随着经济全球化的迅猛发展。单纯的竞争战略使企业丧失了竞争优势。企业组织间关系由竞争转向竞合是企业战略发展的必然选择,企业组织间的合作能有效摆脱传统意义上的竞争,开创新的价值空间。企业组织间合作的主要形式——战略联盟具有独特的战略优势,企业组织可以从制度理论、关系资本和知识基础等新视角出发,根据自身战略目标选择合适的战略联盟形式,实现可持续发展。

With the rapid development of economic globalization and information, mere competition strategy will make enterprise lose competitive advantage. In order to survive and develop, it is necessary for enterprises convert from competition to cooperation in the inter-organizational relationship. Becasue eooperation strategy between enterprises can make them break away from drastic competition, and open up new value space. As the main form of inter-organizational cooperative strategy, strategic alliance has unique advantage. Enterprises could choose appropriate form of strategic alliance and realize sustaining development based on new visual angles of institution, relationship capital and knowledge.