3Malaga R A. Web-based reputation management systems:problems and suggested solutions[J]. Electronic Commerce Research, 2001, 1: 403~417.
4Dellarocas C. Immunizing online reputation reporting systems against unfair ratings and discriminatory behavior[A]. Proceedings of the 2nd ACM conference on electronic commerce[C]. Minneapolis,USA,Oct.,2000:150~157.
5Dellarocas C. Analyzing the economic efficiency of eBay-like online reputation reporting mechanisms[A]. Proceedings of the 3rd ACM conference on electronic commerce[C]. Tampa,Florida,USA,Oct.,2001:171~179.
6Zadeh L A. The concept of a Linguistic variable and its application to approximate reasoning,Part I[J]. Information Science, 1975,(8):199~249.
7Kaufman A,Gupta M M. Introduction to fuzzy arithmetic - theory and applications[M]. New York:Van Nostrand Reinhold Company,Inc.,1985:68~75.
8Resnick P, Zeckhauser R. Trust among strangers in internet transactions: empirical analysis of eBay's reputation system[R]. Working paper for the NBER workshop on empirical studies of electronic,2002:1~26.
6Akedof G. The Market for "Lemons" : Quality Under Uncertainty and the Market Mechanism[ J]. Quarterly Journal of Economics,1970,84:488-500.
7Resnick P, Kuwabara K, Zeckhauser R, et al, Reputation Systems [J]. Communications of the ACM,2000,43 (12) :45-58.
8Houser D, Wooders J. Reputation in Internet Auctions: Theory and Evidence from eBay[J]. Journal of Economics and Management Strategy,2006,15 (2) :353-369.
9Dellarocas C. The Digitization of Word - of - mounth: Promise and Challenges of Online Feedback Mechanisms [J]. Management Science,2003,49(10) :1407-1424.
10Cabral L, Hortacsu A. The Dynamics of Seller Reputation: Theory and Evidence from eBay[R]. Working Paper. New York University, 2006.