摘要
客户关系管理(CRM)是商业领域非常重要的管理思想,应用CRM思想构建高校毕业生反馈模型,构建高校毕业生反馈信息系统,并对毕业生反馈信息进行分析和数据挖掘,给高校人才培养和毕业生就业提供决策支持。
CRM is a key notion in the domain of business world, it is quite necessary to introduce CRM into graduate management, to construct a feedback model and a corresponding feedback system, with the help of which the feed back data can be analyzed and mined so as to provide decision support for talent cultivation and graduate employment.
出处
《现代计算机》
2008年第12期185-187,共3页
Modern Computer
关键词
客户关系管理(CRM)
毕业生信息反馈
数据挖掘
决策支持
Customer Relationship Management（CRM）
College Graduates Feedback
Data Mining（DM）
Decision Support
