广告英语的语言特点

On Linguistic Feature of Advertising English

广告英语是一种商业用语,与普通英语有着较大差别,主要体现在词语的运用、句子的构造和修辞的手段方面。文章结合大量实例,着重从广告英语的词法,句法和修辞三方面来探析广告英语的语言特点。

As a kind of commercial language, advertising English differs from English for general purpose, which finds expression in the use of words, the structure of sentences and the device of rhetoric. This paper analyzes the characteristics of advertising English from the aspects of morphology, syntax and rhetorical devices based on many real examples of advertisement.