中越双语网站信息服务竞争策略实例分析

A Case Analysis on the Competition Strategy of Information Service in Chinese and Vietnamese Bilingual Website

一、问题的提出 互联网经济对国际经贸交流到底有怎样的影响，电子商务对信息服务贸易又起到什么作用？张芳等人通过互联网多语种分布情况的研究指出，网络用户多语种化造成非英语网页快速的增长。而笔者曾进行的研究表明了同样的事实：电子商务的发展越来越国际化和本地化，一个明显标志就是国际贸易网站越来越趋向多语种版本。

This paper discusses the characteristic and the superiority of the bilingual website on the Internet, analyzing the information construction of bilingual website based on the competition strategy through a case, then gives some competitive countermeasures in view of existence questions of Chinese and Vietnamese scientific and technological trade website.