电子商务风险及其评价模型研究

Research on Electronic Commerce Risk and its Assessment Model

随着电子商务的蓬勃发展,电子商务的发展问题日益受到关注,其中的电子商务风险更加成为研究的热点。本文评述了电子商务风险及其特点,论述了电子商务风险的分析方法和分析模型,探讨了需要进一步研究的问题,提出了基于免疫原理的电子商务风险评价模型,并通过应用实例验证了模型的可行性。

With the flourishing development of electronic commerce, the developing question is paid close attention to day by day, and electronic commerce risk has already become the foeus studied. Firstly, the electronic commerce risk was analyzed and its characteristic was eommented. Secondly, the analytical methods and analysis models of were reviewed, and the problems needing to further study were diseussed. Thirdly, the risk assessment model based on immune principle was presented. At last, this model was applied to the case and the result shows that it can be successfully applied to the electronic commerce risk assessment.