摘要
本文论述了新疆企业运用西方市场营销理论的时代背景,总结分析了新疆企业营销的基本特征,最后提出了新疆企业市场营销未来的创新思路和发展方向。
This paper elaborates the background of enterprises summarizes and analyzes essential marketing features of enterprises future development of marketing of enterprises in Xinjiang. in Xinjiang applying the Western market marketing theory, in Xinjiang. And it finally proposes innovation mentality and
出处
《新疆财经》
2008年第6期79-82,共4页
Finance & Economics of Xinjiang
关键词
新疆企业
营销特征
营销创新
Enterprises in Xinjiang
Marketing Characteristics
Marketing Innovation