新疆农业产业化经营中龙头企业品牌建设问题研究

On Leading Enterprise's Brand Building in Agricultural Industrialization in Xinjiang

发展新疆农业必须要以产业化经营为突破口,龙头企业在产业化经营中处于核心地位,是产业化经营的组织者和品牌创建的主体。如何按照品牌经营思路发展、提高龙头企业核心竞争力,已成为新疆农业产业化进一步发展的内在要求和内生动力。本文论述了新疆农业龙头企业品牌建设的意义,以及制约龙头企业发展的突出问题,并提出了龙头企业品牌建设的合理化建议。

Developing agrieuhure in Xinjiang will have to begin with the agrieuhural industrialization, in which the leading enterprise is in the core position and also the main body to organize the industrialization management and build brand. How to develop according to the brand building to enhance core competitiveness of the leading enterprise has beeome the internal requirement and the endogenous drive for the further development of agricultural industrialization in Xinjiang. This paper elaborated the significance of brand building of agrieuhural leading enterprises in Xinjiang, pointed out problems that restrain their development, and put forward rational proposals for brand building.