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斗山强势切入装载机市场

Doosan Entered into the Loader Market
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摘要 年产销16万台的中国装载机市场,工程机械行业巨头们无时不在“牵挂”着这块巨大的蛋糕。而中国装载机市场是具有中国特色的装载机市场,本土装载机几乎是以外资品牌三分之一甚至更少的价格实现外资品牌装载机的绝大部分功能。 Dec 8th,2008,Doosan Construction Machinery(Shandong) Co.Ltd was formally established in Muping District,Yantai, Shandong.Owing to 50 million dollar investment,the phase 1 project will enable the factory,whose area takes 165 mu,to produce 10,000 units per year.After phase 2 project finished, the total investment will increase to 1 billion RMB,and then the factory will occupy an area of 420 mu,whose production capacity can jump to 25,000 units per year.'The price of Doosan 3t and 5t loader will be 5%-10% higher than China outstanding domestic manufacturers' high-end loaders,as Doosan loader excels these loaders in quality.Doosan loader will be promoted through strong sale and service network of Doosan excavator in China.'According to Zhang Yunzhao, Excavator Sale Director of Doosan Infracore. The establishment of Doosan loader factory is not only the milestone of Doosan development in China,but also a remarkable highlight for China loader industry.
作者 陈能诵 邢婷
出处 《建设机械技术与管理》 2008年第12期74-77,共4页 Construction Machinery Technology & Management
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