浅析软新闻的“硬化”报道

Brief Analysis of the"Hardening"of Soft News

随着媒介市场竞争愈来愈激烈,报纸要想求得生存和发展,不得不从传统的传者本位向受众本位转化。它们深知:谁能争取更多的读者,谁就是这场角逐的获胜者。于是,以满足读者需要的通俗化新闻、娱乐化新闻等软新闻大量充斥版面,甚至有不少还走入了庸俗化的极端。因此,读者便又渴望能有更多的硬新闻。然而,符合硬新闻的事件毕竟有限,所以,对软新闻进行"硬化"报道就显得特别有必要。然而把软新闻进行"硬化"报道,使软新闻即非事件新闻经过"硬化"操作之后,便像硬新闻(事件性新闻)那样显示出较强的时效性和新鲜感,它的操作手法正是本文所探讨的内容。本文从更深层次分析了软新闻"硬化"报道的必要性、表现和存在的不足,并试图探讨其在今后的新闻写作中改进的方向。

As the competition in the media market is getting increasingly fierce , newspaper has to shift from communicator standard to audience standard for survival and development. So a large amount of news , such as popularized news and news for entertainment ,flood pages, which makes readers desire more hard news. However, events that satisfy the conditions for hard news are limited. Accordingly, it is necessary to harden soft news. The focus of this paper is to explore how to harden soft news so that it is more effective and fresher. This paper analyzes the necessity of hardening soft news, its representation and existing deficiency at a deep level, and discusses the future improvement direction in news writing.