我国实施农产品品牌战略的思考

Ponder on Implementing Brand Strategy of Agricultural Products in China

经济全球化背景下,农产品市场竞争日益激烈,实施品牌战略已成为必由之路。农产品生产经营者品牌意识淡薄、农产品品牌营销组织力量薄弱、农产品安全质量标准体系以及质量认证检测体系不健全、农产品科技含量低、品牌市场影响力弱等成为实施农产品品牌战略的重要制约因素,因此,增强农产品品牌意识,加强品牌营销的组织建设;建立健全农产品质量标准体系,建立和完善农产品的认证体系;提高农产品生产营销的科技水平,发展高品质的农产品;整合农产品的规模效益,实施"一品一牌"农产品发展之路。

The implementation of brand strategy has become the only way in the face of the enormous pressure of the market competition of agricultural products. The importance of brand strategy of agricultural products and factors that affect the brand of agricultural products of China is analysed and suggestions on how to accelerate the implement of main measures for the brand strategy of agricultural products are made in order to strengthen the competitiveness of agricultural products in China on both the domestic and international market.