构建地方政府与公众双向互动的公共关系模式——地方治理理论的视角

The Construction of Public Relations Interaction between Local Government and the Public——The perspective of local governance theory

强大的"权力性政治"和孱弱的"权利性公民"并存,导致地方政府与公众"双向互动"方面存在不足,束缚着地方公共关系的良序发展。地方政府在治理过程中应积极转变自身角色定位,从价值转换、理念提升、渠道拓宽和形象塑造等方面强化公共关系互动,为地方治理创造和谐的社会生态环境。

Because lack of public relations of the co-exist of powerful ＂power politics＂ and frail ＂right of citizens＂, it＇ s and it restraint the healthy development of public relations. In the process of governance, the local governments should actively Change their role from the value of conversion, ideas upgrading, channels broaden, image-making and other aspects of public relations to strengthen interaction, in order to create a harmonious social environment.