教育品牌创造趋势下部门高管的“弼马温”管理障碍分析

On Hindrance from Section Manager's 'Bimawen' Mode of Administration in Procession of Education Brand Creation

教育竞争就是品牌的竞争,高校品牌创造过程中教育管理者需要考虑的创新型策略组合包括:营销成为提升高校竞争力的策略核心;服务理念成为中高层管理者的思维基础;经营理念成为高校创造品牌的触手。但是部门高管的"弼马温"管理思路成为高校品牌创造的瓶颈,该管理思路造成的主要管理问题在于:以一团和气诋毁了团队建设;小人得势并危及高层管理者的领导权威;形成"矮人国"的教师队伍。

Education competition is equal to brand competition. During the procession of university brand creation, the innovational strategy mix that educational administrative officials need to consider includes： marketing being the core of elevating university competition power; service moral being the thinking base of the medium- and higher-rank managers; operation moral being the tentacle of school creating brand. But the ＇ Bimawen＇ mode of administration will be the bottleneck for school creating brand, from which the main problems lie in the aspects such as team work building being destroyed by false folksy behavior; flunky being valued and advanced manager authority being jeopardy; and ＇homunculus country＇ teacher group being shaped.