中国电视媒体的频道研究

Study on Channels of Chinese Television Media

随着电视业的发展,电视频道已成为电视媒体发展的核心。纵观我国电视媒体的发展趋势,可以看出目前电视频道正处于专业化发展阶段。然而,由于电视频道专业化牵涉面广,加之其发展受到政治、经济、文化等多方面的影响,频道专业化还存在着不少问题有待解决。本文在基于电视、传播等领域已有的研究成果基础上,对频道专业化的催生因素、专业频道的定位、专业化过程中存在的问题及运作和经营策略进行了进一步的调查研究。

With the growth of the TV industry, television channels have become the core of the development of the television media. However, specialization of television channels is on the way, and its development is subject to political, economic, cultural and many other effects, so there are still plenty of problems to be solved. Based on the existing research results in the field of television, communication and etc., this paper further works over the issues such as the midwifery factors, orientation, problems in the process, operation and business strategies of the specialization of television channels.