摘要
IT专业和市场营销专业是当前高职学生就业的热门专业,而在IT专业毕业生就业岗位中,IT营销岗位的社会人才需求不断增大,IT专业毕业生就业于IT营销的比例也在迅速扩大。在IT专业引入市场营销的理念,把市场营销学有机的纳入IT专业的课程建设中,加强IT人才营销技能的培养,提高IT专业毕业生的就业质量和就业率,促进高职计算机专业长足的发展。
IT professionals and marketing professionals are the most popular professional jobs for vocational college students. With the widely demand for IT marketing professionals, the rates of computer science graduates employed in the IT market are expanded rapidly. Introducing the marketing concept into IT professionals, bringing marketing course into the IT professional courses construction; strengthening marketing skill of IT professionals can improve the quality and employed rate of computer science students and promote the profound development of higher vocational computer science subject.
出处
《岳阳职业技术学院学报》
2008年第6期19-21,共3页
Journal of Yueyang Vocational and Technical College
基金
岳阳职业技术学院2008年科研课题"IT人才营销技能培养研究"(YZ08-17G)。
关键词
培养
高职
IT营销人才
training
higher vocation
IT marketing professionals.