用名楼文化打造岳阳旅游产业的品牌

Create Yueyang Tourism Culture Industrial Golden Brand by the Fame of Yueyang Tower

岳阳,历史积淀深厚,文化内涵深刻,不仅有驰名中外的岳阳楼,而且还有君山、张谷英、屈子祠等多处人文景点。古老的岳阳楼文化,对岳阳的旅游发挥着举足轻重的作用,亦给市场经济起到了较大的促进作用。在市场经济条件下,开发和利用好岳阳楼的文化资源,打造旅游文化品牌,将文化优势转化为经济优势是我们面临的重要课题。

Yueyang, with a long history and profound culture, has not only famous Yueyang Tower, but Junshan Island, Zhang Guying Village, Qu Zi Temple, and so many other human attractions. The ancient culture of Yueyang Tower plays an important role in tourism industry of Yueyang City, and it also promotes the market econ- omy of the city. Under the condition of market economy, development and use of Yueyang Tower＇s euhural resources, building tourism cultural brand, transforming cultural advantages into economic advantages will be an important subject we shall face.