传播学向视觉经济学的演变探析

Evolution from Communication to Visual Economics

本文简要论述了在视觉文化的促进下,传播学逐渐形成了一门为视觉文化产品更好地生产、流通、消费而服务的学科,传播学演变成视觉经济学,以及视觉经济学对当今媒介和受众的影响。

This paper briefly discusses that communication has being become visual economics by visual culture. Communication is turning into the new subject that services production, circulation, consumption of visual and cultural products. At the same time, this paper briefly discusses the influence of visual economics on today＇s media and the audience.