基于SWOT分析的安康农家乐发展策略

Development Strategy of the Inns in the Countryside of Ankang Based on SWOT Analysis

本文运用SWOT分析方法,对安康农家乐发展的现状与问题进行了分析,并从发挥优势、弥补劣势、抓住机遇、迎接挑战的思路出发,建议安康市大力发展"银发"农家乐。

With the help of SWOT, it is discussed of the situations and the problems of the inns in the countryside of Ankang City. It gave the proposal that it was advisable to meet the challenges, to make use of the opportunities so as to develop the industry for the senior people.