广东国际旅游文化节的理念构建和效果分析

Conception Structuring and Effect Analysis of Guangdong International Tourism and Culture Festival

基于近三年广东国际旅游文化节的实证分析,旨在构建国际旅游文化的新理念,探索一条广东旅游、文化、经济共同繁荣、科学发展的新路径。为以后开展旅游文化节庆活动,促进旅游文化事业的发展提供参考和借鉴。

Based on the empirical analysis of Guangdong International Tourism and Culture Festival held in the last 3 years, this paper aims at building a new concept in imternational tourism festivals, and exploring a new way to boost tourism, culture and economy scientifically. It is also of precious referential and empirical value for the holding of tourism amd cultural activitis or festivals, and for the developent of tourism and cultural industries in the future.