摘要
在区域品牌理论述评的基础上,定义了地理品牌的概念,建立了产业集群与地理品牌建设之间的互动模型,并分析了二者之间的关系,提出了中国白酒地理品牌与产业集群价值实现的途径。
On the basis of theory of the regional brands, this paper defines the concept of geographical brand, and establishes the interactive model between industrial cluster and geographic brand, and analyzes the relationship between them. This paper puts forward the value realization of Chinese liquor geographic brands and industrial cluster.
出处
《软科学》
CSSCI
2008年第12期114-118,共5页
Soft Science
基金
四川省软科学项目(07ZR025-077)
关键词
地理品牌
产业集群
白酒产业
geographic brand
industrial cluster
liquor industry
