关于旅游景区核心竞争力研究——以武夷山国家风景名胜区为例

Research on the Core Competition of Scenic Area——The example of Wuyi shan National Famous Scenic Sites

近年来,旅游景区的开发建设在我国得到了迅速发展,我国旅游市场也开始有卖方市场转向了买方市场。在激烈竞争的旅游景区的市场上,旅游景区要想取胜,关键是对其核心竞争力的构建。本文以武夷山国家风景名胜区为例,探讨了旅游景区的核心竞争力,并分析了旅游景区核心竞争力的构建。

The development of tourist area is increasing in recent years and Chinese tourist market has turn to buyer＇s market. Among the hyper-competitive tourist market, the scenic area must construct the core competitiveness to win the game. This study takes Wuyi shan National Famous Scenic Area as an example to illustrate the core competitiveness of scenic area. The construction of the core competitive-ness is also discussed.