从传播学视角试窥网络传媒

Analysis the Media from the Perspective of Communication Theories

本文按照传播学5W模式分析网络这一新媒介。发现:网络媒体开放性空前增强,但"把关"理论同样适用;而就媒介自身而言,网络媒体拥有高度的媒体集成性;同时,受众在网络中更具隐匿性,传播效果随之受到影响。

This article has analyzed the 5w model according to the communications. We discover the model of the new media. Found ： media networks open unprecedented, but the theory is applied to the same ; and the media on their own, the media network with a high degree of integration of the media; At the same time, the media properties has also led to the audience in the network more oc- cult, and dissemination of Then the effect be affected.