摘要
随着中国市场经济的发展,品牌营销作为企业营销的一个高级阶段,在企业营销中发挥着越来越重要的作用。本文通过案例说明了品牌营销时代的到来和成功品牌营销的模式。
With the development of China＇ s market economy, brand marketing as a senior corporate marketing stage in the marketing business is playing an increasingly important role. This article describes the case through the era of brand marketing and the successful model of brand marketing.
出处
《山西经济管理干部学院学报》
2008年第4期39-41,共3页
Journal of Shanxi Institute of Economic Management
关键词
品牌营销
企业营销
营销模式
Brand marketing
corporate marketing
marketing model
