服装企业网站建立初探

PRELIMINARY EXPLORATION OF GARMENT ENTERPRISE WEBSITE ESTABLISHMENT

鉴于全球电子商务的飞速发展,网站已经成为服装企业发展必不可少的手段之一。分析了目前国内各类服装企业网站存在的栏目内容杂乱无章、网页设计重形式轻内容、广告过多过滥、网站原创内容少、不重视网络版权保护、内容更新不及时等问题,通过找准主题和定位、准确划分栏目并将商业和技术完美结合,寻求服装企业网站建立的最佳模式。

In view of the fact that the rapid development of global e-commerce, website has already become one of essential methods to develop garment enterprise. The paper analyze the problems that exist in domestic various garment enterprise websites, such as chaotic column content, unreasonable homepage design, excessive advertisement, few website initiation content, infraction of the network copyright, and the content renews slowly, and so on. By looking for the accurate subject and localization, dividing column well and truly, and combining the trade and technic perfectly, it seeks the best network establishment pattern for garment enterprise.