摘要
随着中国网络游戏爱好者数目的激增,网络游戏内置广告这一营销新媒介逐渐引起了广告商们的关注,它可以在不改变任何原程序的情况下,通过地图、道具服装、游戏歌曲等方面来实现,为游戏厂商提供新的盈利方式。
Along with proliferation of fanciers, network - games amuse more and more attentions from advertisers as a sort of marketing medium. The built in - game - advertisings may realize through the map, the stage prop clothing, the game song hypothesis and so on without changing any of the original procedure, and provide a new way of profit for the game makers.
出处
《昆明大学学报》
2008年第4期25-27,44,共4页
Journal of Kunming University