基于深度旅游理念的茶文化旅游产品开发研究

Study on Tea-Culture Tourist Products Based on the Conception of In-depth Tourism

在后现代思潮影响下,诞生了深度旅游这一新兴旅游方式。目前,深度旅游理念作为产品设计的主要原理已经应用到国际旅游业界。有鉴于此,文章利用深度旅游这一理念,着重探讨了茶文化深度旅游产品的开发研究,并提出点、线、面三种开发模式,以期促进我国茶文化旅游产业的持续、快速、健康发展。

With the influence of post modernism, the in-depth tourism era witnesses a new mode of tourism. At present, the conception of in-depth tourism as the main principles of product designs has been used to the international tourism circles. As a result, this paper discusses the development in Tea-Culture by making use of indepth tourism conception, and then puts forward three models from point, line and face respectively to promote the better development of Tea-Culture tourism in China.