商业本质的回归与商业成功——对玫琳凯商业成功的经营哲学探讨

Business Reorientation and Success——Managing Phylosophy of Mary Kay’s Business Success

本文通过解读玫琳凯公司成功的商业营销模式,提出总体性原则和商业本质回归是其成功的关键因素。玫琳凯公司把商业与奉献看作是统一于信仰这个最高原则,从而在商业战略中把宗教关怀及利润获取合二为一,进而提出商业本质的回归是现代商业走向成功之理论基础。

This paper analyzes the successful business mode of Mary Kay, pointing out that entirety principle and business reorientation are the crucial factors. Mary Kay views business and dedication as her behef. Consequently, religious charity and profit acquirement converge into her business strategy. What＇s more, business reorientation is the theoretical foundation of modern business success.