摘要
电视广告是当代大众文化的重要组成部分,它随着电视的普及进入千家万户,强大地影响着大众的审美生存。当下电视广告中的女性形象很多都是被贬抑、被歪曲的,性别不平等在广告中时有表现,女性在广告中角色往往单一,模式固定,女人的身体、形象大量地成为推销商品的手段.
TV ads are an important part of contemporary public culture, and have got more and more popular with the popularization of TV, greatly influencing the aesthetic existence. At present many female images are depreciated or distorted and sex inequality is often felt. Females in ads are often monotonous pattern-set, femalebody being a commodity-marketing approach.
出处
《浙江工商职业技术学院学报》
2008年第4期39-41,共3页
Journal of Zhejiang Business Technology Institute
