摘要
结合互联网的商业模式,博客真正的商业价值在于其巨大的营销潜力和其所面对的受众。在博客广告的独特商业模式的基础上,运用长尾理论对博客的商业价值进行了剖析,旨在给博客运营商与投资者及其他相关者一个借鉴,以起到节约社会资源,框正投资取向,促进博客健康快速发展的作用。
Relying on the internet commercial mode, blog has the commercial value manifested in its huge marketing potential and the numerous readers. With the ＂long tail＂ theory, the paper analyzes blog＇s commercial value focusing on blog advertising. This provides some references for blog servers and investors that can save the social resources and define the investment direction so as to realize the healthy blog development.
出处
《商业研究》
CSSCI
北大核心
2009年第1期199-202,共4页
Commercial Research
关键词
博客
商业价值
长尾理论
blog
commercial value
＂long tail＂ theory
