危机下的“独立战争”

诺基亚最大的幸运是,在它如愿成长为一家庞大的"国际联合集团"之前,厄运和失误便已叠加为危机,这反而促使诺基亚醒悟:建立在外部红利上的成功何其脆弱。经过在危机中重塑战略,诺基亚成功地将一个奇迹的终结转化为另一个奇迹的起点。

People usually prefer to talk 'the winter' with the international financial crisis. However, it would be cheating that the fact is that the financial crisis is not the cause for the winter of China's enterprises, but only an activator. The winter comes just after the comparative advantages of Chinese companies disappeared, and then they have to pay for the high-speed one-dimension growth. Some weak companies will die in this winter. But some others wich are forced to focus on the resource-using and capabilities building due to the restriction in cold winter and become more sober-minded and the strategies come out in an emergency, will transform from a seemly good company to a really great one.