摘要
从人的思维习惯、认知行为入手,研究产品形态语义的编码,分析人对产品形态的理解和操作过程。通过分析人因素,对产品的形态进行准确地编码,使产品形态语义的表达符合人的感官对形状含义的理解、个性化心理需求,同时使产品易懂、易用,让消费者在操作时得到美感及心理上的舒适感、愉悦感,令消费者对产品产生高度的认知感和认同感。
The code of product morphologic semantics was studied, and the process of people＇s compre- hension and operation to the product was analyzed from people＇s thinking habit and cognition behavior. By analyzing the human factors, the product morphologic was coded accurately, so that product morphologic semantics meets human sensory understanding of the meaning of the shape and character of the psychological needs. So as to make product easily to understand and use, and having the aesthetic and psychological comfort, good sense when the consumers operating, to let consumers have a high degree of awareness and sense of identity for the product.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第1期163-165,共3页
Packaging Engineering
关键词
形态语义
思维习惯
认知行为
morphologic semantics
thinking habit
cognition behavior
