摘要
从汉字的文化内涵出发,通过对汉字在标志设计中的不同应用方式将汉字型标志进行总结、归类,试图清晰、宏观地把握汉字型标志设计的发展规律及趋势,展现汉字型标志独特的文化意蕴和形式美,并从中找寻汉字型标志设计的突破口和新课题。
The cultural connotation of Chinese characters was discussed. Chinese character logos were summarized and classified through analysis of the different application methods of Chinese character. The development rule and trend of Chinese character logo design was discussed, so as to show cultural connotation and formal beauty of Chinese character logo, and to find a breakthrough of Chinese character logo design.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第1期176-178,共3页
Packaging Engineering
关键词
标志
汉字创意
解构
logo
Chinese characters originality
deconstruction
