基于国际流行趋势跟随策略的摩托车外观设计(1)

Motorcycle Styling Design Based on the International Fashionable Trends(1)

在分析国外公司引领摩托车造型流行趋势的设计模式、和国内摩托车外观设计现状的基础上,提出国内企业目前应当采取跟随策略,并以此为研究的切入点.分析摩托车外观设计的规律、历史演变,推测未来摩托车外观造型的国际流行趋势,为跟随策略的实施提供依据。通过对大量摩托车外观造型的对比分析,得出的外观设计流行趋势对于指导和评价现实设计具有相当重要的价值和意义。

On the basis of analyzing the design mode of the motorcycle styling led by foreign companies and the present situation of the styling design at home, the paper puts forward a following-up tactics for the domestic enterprises and taking this as the breakthrough point for the study, analyses the design law, the historical changes and infers the fashanable trends of the motorcycle styling in the future, thus providing the basis for implementing the ＂following-up tactics＂. After various analyses of the styling of a large number of motorcycles, the fashanable trends of the styling design obtained will be of great value and important significance to the guidance and assessment for the actural design.