重庆璧山县与周边区域旅游互动联合开发探索

Exploration of Interaction and Cooperation in Tourist Development Between Bishan County and Its Adjacent Regions

重庆璧山县与周边区县相比,旅游资源缺乏垄断性,旅游形象不够鲜明,在重庆市缺乏独特性和影响力。如果仅仅围绕自然、人文景观进行旅游产品的深度开发,很难形成有广泛影响力和足够吸引力的旅游品牌,旅游发展形势较为严峻。通过对璧山区位、资源互补与区域通性等方面分析壁山与周边区域旅游资源联合开发的可行性;在分析区域联合开发可行性的基础上,提出区域联合开发的两个基本思路,即整合旅游形象和整合旅游线路;并提出从组建区域旅游合作、培育区域旅游市场、完善区域旅游交通网络等方面来采取区域联合的保障措施。

The tourist products of Bianshan conunty has so far still characterized the low order, and doesn＇t hold the monopolistic status compared with other tourist sites in Chongqing. Thus it＇ s of great difficulty for Bishan to come into being a far influential and adequately attractive touring brand simply by resorting to the advantage of its tourist resources. Based on so poor-gifted touring condition, Bishan has to pay attention to interacting and cooperating with adjacent regions in exploiting tourism for the sake of sharing interests in the market full of vehement competition. Based on contrasting the tourist resources of Bishan with those of other adjacent regions, analyzing the feasibility of interaction and cooperation between Bishan and its adjacent regions, this article initiatively explores the thoughts of interaction and cooperation in tourist development among Bishan and its adjacent regions as well as puts forward the concrete measures.