从文化的高度认识和设计城市户外广告

Making Out and Designing Outdoor Advertising in City According to Culture

针对城市户外广告质量低劣、杂乱以及破坏城市形象的现象,必须从文化的高度认识和设计城市户外广告,才能避免上述不良现象的出现,广告才能与城市文化和谐,完成它既传播产品信息,又美化城市,美化人们心灵的功能。

Aimed at the phenomena of inferiority, disorder and bringing the city ruin in the outdoor advertising of modern city, the article considers that we should make out and design outdoor advertising in city according to culture to remove the phenomena. We can make the outdoor advertising harmony with the culture of city, spread information of goods and beautify city and soul only when we make out and design outdoor advertising in city according to culture.