图书馆虚拟参考咨询营销组合策略分析

On Virtual Reference Service of Integrated Marketing

参考咨询与信息服务关注的是当今图书馆参考咨询服务的营销。以此,对图书馆虚拟参考咨询营销的特征进行分析,并结合图书馆虚拟参考咨询实践,提出营销组合若干策略,以期促进图书馆参考咨询服务稳定、可持续的发展。

Integrated marketing thinking of the introduction of the Virtual Reference Service, the Virtual Reference Service to expand marketing. As the Virtual Reference Service analysis of the characteristics of IMC,and in conjunction with Virtual Reference Service Integrated marketing practice, virtual reference service to a number of IMC strategy with a view to promoting Virtual Reference Service stability, and sustainable development.