汽车概念营销策略分析

The Strategy of Automobile Concept Marketing

随着汽车市场竞争的加剧,概念营销开始受到汽车厂商的重视,并得到了广泛的应用。本文对汽车厂商在概念营销过程中所遇到的问题进行了初步的探讨。

As the competition of automobile market intensified, concept marketing begins to be paid attention on by the ear companies, and also be applied extensively. This article makes the elementary discussions on some problems the car companies faced in the process of concept marketing.