摘要
通过将国外新产品开发的先进经验与我国机械制造企业的行情相结合,提出了我国机械制造企业开发新产品的一套策略以及涉及新产品开发过程及新产品开发的组织体系等。
Combine of the foreign advanced experiences in developing new products with the situation of machinery manufacturing enterprises at home. These involve a serise of tactics, the developing process and related organization system for new products development, etc.
出处
《制造技术与机床》
CSCD
北大核心
1998年第3期8-9,20,共3页
Manufacturing Technology & Machine Tool
关键词
机械制造企业
产品开发
市场营销
机械工业
Machinery Manufaturing Enterprises, New Product Development, Marketing, Tactics