摘要
对荆门市现有及新建大型体育场馆进行调查研究,认为有必要在湖北省十三届全运会后期对大型场馆进行市场开发,特别是通过体育场馆冠名、赛事表演和融资等市场行为,以此来实现体育场馆向社会效益与经济效益的跨越。
According to survey of the present and new - built large stadiums of Jingmen city, it is necessary to develop large - scale stadiums market after the 13th sports meeting. The stadium should realize its span to social and economic benefit through the marketing behaviors such as stadium naming, competition performances and finances, etc.
出处
《荆门职业技术学院学报》
2008年第12期87-90,共4页
Journal of Jingmen Technical College
基金
荆门市2008年度人文社会科学重点课题(荆宣文[2008]号)
关键词
荆门市
市场开发
体育场馆
Jingmen city
market development
stadiums
