摘要
通过苏北片区城市居民对南京8个特色资源在知晓度、出游意愿和出游偏好3方面的抽样调查与分析,尝试变以往的"目的地调查"为"客源地调查",旨在重新认识南京特色资源旅游市场价值潜力,以利于指导南京旅游资源的开发利用.
On the basis of samplings and analysis of familiar eight characteristic resources in Nanjing for the citizens living in northern tourist inclination and outing preference of Jiangsu area, the previous conception ＂ investigation on the tourist destination＂ is changed into ＂investigation on the tourist origin＂ in order to re- recognize potential value of the characteristic resources tourism market in Nanjing and also help conduct to the exploitation and utilization of Nanjing tourism resources.
出处
《山东师范大学学报（自然科学版）》
CAS
2008年第4期72-74,共3页
Journal of Shandong Normal University(Natural Science)
基金
南京市人民政府参事室"南京特色资源市场调查"基金资助项目
关键词
特色资源
知晓度
出游意愿
出游偏好
characteristic resources
familiar degree
tourist inclination
outing preference
