市场经济条件下体育赞助存在的问题及原因分析

An Analysis on the Problems and Causes of sports sponsorship in the Market Economy

运用文献资料、逻辑分析等研究方法,对我国体育赞助市场中存在问题的主要原因进行了分析,旨在通过这些研究分析,使相关体育部门能对当前我国体育赞助的基本情况有一个比较清楚的认识,从而制定出符合我国实际的关于体育赞助的方针、政策,采取有效措施,促进我国体育赞助市场的发展,以更好地为我国体育事业服务。

An analysis is made on the problems and causes of sports sponsorship in our country on the basis of literary reference and logical analysis, with the purpose of enlightening the related departments, so that effective measures and policies will be taken accordingly. Thus the market of sports sponsorship may well serve the development of sports cause ofour country.