施工企业客户关系管理实施策略研究

Research on CRM application strategy in construct enterprises

激烈竞争的建筑市场,客户关系管理成为维系建筑企业客户忠诚度、客户保持率和客户贡献、提升竞争力、取得经济效益的重要途径。为保证CRM在建筑施工企业的成功率与实施效果,必须立足客户关系管理的基本理念,根据建筑施工企业的特点,做好CRM的基础工作,循序渐进的进行CRM的实施工作。

Customer Relationship Management become the most efficient access in maintaining the customer＇s faithfulness, maintaining customer--remain--rate and customer contribution, enhancing competitive power, get economic benefit for Construct enterprise nowadays. We most according the foundational principle of CRM and features of constructive enterprise, strengthen the groundwork of CRM, implement the CRM step by step for success.