2Meng ShengWang. Limitations and Necessary Conditions of Applying Principal Component Analysis to Comprehensive Evaluation[J]. Bulletin of the International Statistical Institute, Book 2, 1995.813-814.
3Y H Pao.Adaptive Pattern Recognition and Neural Networks[M]. Addison-Wesley, 1989.
4Garver MS. Data Mining Applications in Customer Satisfaction Research[M]. Mark Res, 2002.
5Mittal V, Ross W T, Baldasare P M. The Asymmetric Impact of Negative and Positive Attribute-level Performance on Overall Satisfaction and Repurchase lintentions[J]. Mark 1998,62(1):33～47.
6Michael C ,Ken P Stan. Customer Satisfaction Analysis: Identifaction of Key-driver[J].European Journal of Operational Research,2004,154: 819～827.
7Bollen K .A. Structural equations with latent variables[M]. New York:Wiley, 1989.
8D E Rumelhart, JL Mc Clelland[M]. Paralled Distributed Processing, MIT Press, 1986. 1～2.
9Kano N, Seraku N, Takahashi F,Tsuji S. Attractive quality and must be quality[J]. Quality, 1984,14 (2):39～48.
10Levitt Th. The Marketing Imagination[M]. New York:Free Press, 1986.
