论现代旅游市场体系的构建

Study on the Construction of the Modern Tourism Marketing System

现代旅游市场体系是指旅游的各类市场及其内部子市场之间和旅游市场中的各要素之间所形成的相互联系、相互制约的有机统一体。现代旅游市场体系由旅游市场的组织结构系统、运行机制系统和调控管理系统组成,其构建应从上述三个方面出发,形成一个完整的现代旅游市场系统。

Modern tourism market system is a perfect organic unity made by the various types of tourism market, tourism internal sub-markets, and various elements of tourism market, which mutually contact and constrain. It is component of the organizational structure system, operating mechanism system, controlling and management system of the tourism market. Its construction should stand at the three points of above-mentioned and proceed to form an integrated system.